… perceived scarcity in the current study. Unlike absolute resource scarcity, perceived scarcity
… For individuals who do not live in poverty, perceived scarcity could also happen because of …

… of perceived scarcity. Our research demonstrates when changes in perceived scarcity …
Importantly, we also establish that perceived scarcity is multidimensional and is not solely a …

… perceived scarcity influences consumers’ processing of price information. To explain the effects
of scarcity, … motivational and the interference effects of scarcity on information processing …

… to the current understandings of scarcity effects by examining the … scarcity effects. A better
understanding of the compatibility between those goals and the perceived basis of the scarcity …

This research seeks to provide an understanding of consumers’ psychological responses to
the scarcity environments that are strategically created by retailers. A mixed method design …

… The effect of perceived scarcity on value perception has been an extensively researched …
shown the positive effect of perceived scarcity on both preference and perceived desirability of …

… perceived scarcity affects the decision-making process, particularly with regard to risky decisions.
Whether perceived scarcity … to examine the effect of perceived scarcity on risky choices. …

… To fill the research gaps in the literature, this study focuses on product scarcity as a novel
product/marketing factor and examines whether the perceived scarcity for sustainable luxury …

… the relationships between perceived scarcity, fear of missing … fashion context in both scarcity
and non-scarcity conditions. … the type of scarcity messages: limited-quantity scarcity (LQS) …

… This study examines the effects of scarcity that is strategically created by the marketer in
influencing consumer behavior. Drawing from reactance theory, it is suggested that, when …