… Fortunately, many of today’s public health leaders realize that promoting health and
protecting the public require both sound science and effective public health communication. The …

… is major change in health behavior, and also that this behavior change is credibly associated
with public health communication, including both deliberate communication programs and …

… public agencies assume that public health communication is … efforts at using public health
communication for behavior … the hypothesis that public health communication matters for …

… In this article, we propose a theoretical rationale for using the Internet as a channel for
public health communications. We examine the concept of persuasion from a theoretical …

… jurisdictions add to the evidence base of effective public health programs so that they can be
… and public health practice. Nor is there a need for all innovations to come from public health…

… in enhancing the effectiveness of health communication. We … of health communication
planning—McGuire's communication/… may influence health communication effectiveness. For three …

… Health communication plays a vital role in public health campaigns designed to prevent
infectious disease in the developing world. The purpose of the research presented in this article …

… on the potential of public health communication campaigns), Hornik (… public health
communication, although he noted that the very nature of highly effective public health …

… change, the author questions how far health communication can and should go in changing
… values and justifications that are embedded in health communication goals, strategies, and …

… health education and communication in health promotion and disease prevention, and
advocates improvements in the sophistication of contemporary health … from effective public health …