The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation

CS Lai, CJ Chiu, CF Yang, DC Pai - Journal of business ethics, 2010 - Springer
… This study investigates whether CSR and corporate reputation of an industrial firm can lead
… , this study examines the effects of CSR and corporate reputation on industrial brand equity. …

The effects of corporate reputation perceptions of the general public on shareholder value

S Raithel, M Schwaiger - Strategic management journal, 2015 - Wiley Online Library
… We define this component of corporate reputation as the … of reputation would place more
weight on affective aspects of … for another component of corporate reputation, which captures the …

The advertising effects of corporate social responsibility on corporate reputation and brand equity: Evidence from the life insurance industry in Taiwan

KT Hsu - Journal of business ethics, 2012 - Springer
effect of CSR on corporate reputation and brand equity is operationalized as the influence
of CSR on corporate reputation … advertising effect of CSR on corporate reputation and brand …

Consumer reaction to negative publicity: Effects of corporate reputation, response, and responsibility for a crisis event

DH Dean - The Journal of Business Communication (1973), 2004 - journals.sagepub.com
Corporate crises often result in negative publicity, threatening the image of the company. The
present study investigated the effects of company reputation … a significant main effect. For …

Well known or well liked? The effects of corporate reputation on firm value at the onset of a corporate crisis

J Wei, Z Ouyang, H Chen - Strategic Management Journal, 2017 - Wiley Online Library
… Understanding the effect of different dimensions of corporate reputation on firm value at the
… the debate concerning the effect of corporate reputation by evidencing opposing effects of its …

Consumer reactions to corporate tax strategies: Effects on corporate reputation and purchasing behavior

I Hardeck, R Hertl - Journal of business ethics, 2014 - Springer
… responsible corporate tax strategies (CTSs) on corporate … 360), we analyze the effects of the
CTSs on corporate reputation, … Our results suggest that aggressive CTSs diminish corporate

The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership

M Javed, MA Rashid, G Hussain… - Corporate Social …, 2020 - Wiley Online Library
… examines the effects of Corporate Social Responsibility (CSR) on corporate reputation and
… Perceptual data on CSR, reputation, and performance were collected from 224 senior-level …

Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia

Z Abdullah, Y Abdul Aziz - Social Responsibility Journal, 2013 - emerald.com
… Our findings show that culture has a direct effect on CSR practices and corporate reputation.
This is consistent with a study by Vella and Melewar (2008), highlighting that business …

Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers' attitudes toward the company

D Arli, A Grace, J Palmer, C Pham - Journal of Retailing and Consumer …, 2017 - Elsevier
… the impact of corporate hypocrisy on CSR belief, corporate reputation, and consumers’ …
effect of CSR belief and perceived corporate reputation on the relationships between corporate

[PDF][PDF] The effects of corporate reputation on the competitiveness of Malaysian telecommunication service providers

ZH Awang, K Jusoff - International journal of business and management, 2009 - Citeseer
… assess the influence of corporate reputation of the firms … ’ corporate reputation on their
competitive advantage in the market is not significant at α = 0.05. Instead, the corporate reputation