An empirical analysis of factors affecting OTT service users' switching intention: focusing on Netflix and the perspective of the push-pull-mooring framework

JH Yoon, HK Kim - International Journal of Human–Computer …, 2023 - Taylor & Francis
empirical analysis was conducted to understand consumer behavior in the OTT service market,
where competition is intensifying. The analysis … Based on the empirical analysis results, …

Determinants of eco-innovations by type of environmental impact—The role of regulatory push/pull, technology push and market pull

J Horbach, C Rammer, K Rennings - Ecological economics, 2012 - Elsevier
… Descriptive results of our empirical analysis show that those innovation activities with high
or medium environmental impact concentrate on the reduction of energy use, CO 2 emissions, …

An Empirical Analysis of Push-Pull-Mooring Factors Affecting on Switching Intention to Over the Top (OTT) Services

HS Park, SH Kim - The Journal of Information Systems, 2021 - koreascience.kr
… According to the empirical analysis result, this study confirmed that the push, pull, and
mooring factors proposed in this study had a significant effect on switching intention on OTT …

[HTML][HTML] Empirical study on the factors affecting individuals' switching intention to augmented/virtual reality content services based on push-pull-mooring theory

S Kim, MJ Choi, JS Choi - Information, 2019 - mdpi.com
empirical analysis, they found that push effects (weak connectivity and writing anxiety), pull
… [18] conducted an empirical analysis by applying the PPM model to a study to examine the …

Push, pull, or inform-an empirical taxonomy of environmental policy support in Sweden

E Ejelöv, N Harring, A Hansla, S Jagers… - Journal of Public …, 2022 - cambridge.org
… is to develop an empirically founded taxonomy of … push and pull measure may be
advantageous from a political implementation perspective. That is, packages combining push and …

Push or Pull? An Empirical Analysis of the Demand for Individual Project Grants from the Swiss National Science Foundation

SC Wolter, R Hübschi, M Müller - 2007 - papers.ssrn.com
… This study empirically analyses on the basis of a panel of grant requests to the Swiss
National Science Foundation (SNSF. From the results it can be concluded, that the different …

Approaches to understanding migration: a mult-country analysis of the push and pull migration trend

B Khalid, M Urbański - Economics & Sociology, 2021 - search.proquest.com
… SEM analysis revealed that only the economic push and pull … The research was an empirical
investigation of the factors … by the Push and Pull Theory of Lee (1966) on the push factors …

Push vs. pull factors of capital flows revisited: a cross-country analysis

TS Kang, K Kim - Asian Economic Papers, 2019 - direct.mit.edu
Empirical analysis We introduce an empirical model to perform analysis of the push and pull
… Darker shading indicates that this relationship is supported by most of our empirical analysis

Pushpull dynamics in travel decisions

M Uysal, X Li, E Sirakaya-Turk - Handbook of hospitality marketing …, 2009 - taylorfrancis.com
analysis and regression analysis of the push and pull dimensions were conducted to examine
the relationship between the push and pull … In general, all the empirical studies mentioned …

Customer switching behavior analysis in the telecommunication industry via push-pull-mooring framework: A machine learning approach

M Al-Mashraie, SH Chung, HW Jeon - Computers & Industrial Engineering, 2020 - Elsevier
analysis to study the pull effect on customers’ intention to churn. We perform the push analysis
first, excluding all factors except the pushanalysis, push-mooring analysis, and push-pull-…