… Our research was inspired by the scarcity literature’s proposal that scarcity sustains attention
to … positively to a positive object or event and more negatively to a negative object or event. …

… by the expected scarcity but also by the uncertainty of the scarcity threat. We … scarcity and
scarcity uncertainty affect managerial attention to scarcity perceptions, which, in turn, impacts …

… perceive scarcity as an indicator of value, the presence of scarcity claims would lead to
consumer perception … In contrast, when scarcity is seen as a sales tactic, scarcity would no longer …

… This relies on the tradition of oral storytelling where elders in a community narrate their
memories and experiences of past extreme events or periods of scarcity. Descriptions included …

… In summary, the literature has consistently shown that scarcity increases perceptions of …
the impact of scarcity and elaboration on intentions. A 2 (elaboration: high or low) × 2 (scarcity: …

… ,” “until stocks last,” “few tickets left for this event,” and “limit: two per customer.” We define …
appeal manipulation was successful since perceived scarcity differed between the scarcity …

… In the unlikely event that the author did not send a complete manuscript … and scarcity. The
research aimed to identify how time pressure and scarcity affect consumer perception of value. …

… The brand has been marketing events such as giving a raffle for buying LES to consumers
… the perceived value of the consumer may vary depending on the type of scarcity message in …

… scarcity marketing thus shaping the perception of scarcity … this study is divided scarcity
marketing into LQS and LTS in the scarcity-… The SED model shows that scarcity’s enhancement of …

… identical meanings from scarcity, whereas only low perceived control consumers translate …
make different interpretations from an identical event depending upon the culture they belong …