The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation

F Pons, M Mourali, M Giroux - Journal of Retailing and Consumer Services, 2014 - Elsevier
… of scarce events and, as consumers usually expect a crowd, we anticipate that they will not
perceive … by the perceived scarcity whereas the human density may. Therefore, we can posit: …

To conform or deviate? The effect of resource scarcity on consumer preference for minority-endorsed options

X Gong, H Zhang, Y Fan - Journal of Business Research, 2021 - Elsevier
… More precisely, this paper proposes that a general sense of resource scarcity may be perceived
as a threat to freedom, which will increase consumer preference for options endorsed by …

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

Z Tong, F Ma, H Xiao, P Haan, W Feng - International Marketing …, 2022 - emerald.com
… negative effect of experienced scarcity on consumer attitudes … low experienced scarcity
show lower perceived distributive … impact of experienced scarcity on consumers' perceptions of …

Overcoming resource scarcity: Consumers' response to gifts intending to save time and money

A Lee-Yoon, GE Donnelly… - Journal of the …, 2020 - journals.uchicago.edu
… Given the different perceptions of status regarding scarcity of time and money, we … scarcity
influence the recipient’s perceptions of status, and how recipients believe gift givers perceive

[HTML][HTML] … environment: the moderating role of perceived environmental unpredictability in the effectiveness of ecological resource scarcity information on pro …

D Gu, J Jiang - BMC psychology, 2024 - Springer
perceived resource scarcity positively predicted PEB, but only when individuals perceive the
… Furthermore, by manipulating scarcity information, Study 2 revealed that only for individuals …

Is scarcity effective? An exploration of ad scarcity effect on recall and attention

HK Al Hitmi - 2022 - era.ed.ac.uk
… on ad scarcity, this thesis offers the first exploration of the effect of “scarcity of the ad” on …
This study examines scarcity of advertisements through a series of experiments. It argues …

Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising: A replication and extension of Eisend (2008)

P Sharma, R Roy - Journal of Advertising, 2016 - Taylor & Francis
… findings show that value perceptions driven by scarcity appeal have an impact on … impact
of value perception on perceived influence on others may be a bit stronger than the perceived

The impact of scarcity cues on purchase likelihood of art-infused products

M Gupta, G Das, F Septianto, H Hagtvedt - Journal of the Academy of …, 2024 - Springer
… (2018), which demonstrated that perceived risk mediates the effect of demand-led scarcity
… the role of perceived prestige in driving the effect of supply-led scarcity cues for art-infused …

Responses to scarcity

A Booth - Sociological Quarterly, 1984 - Wiley Online Library
… ’s responses to a perceived shortage. The scarcity need not be perceived as immediately
life-… We should trust elected officials to do what is best in the event of shortages.” As the results …

The impact of subjective social class on subjective well-being: examining the mediating roles of perceived scarcity and sense of control

B Li, W Yu, X Hu, L Jin - Current Psychology, 2023 - Springer
… Additionally, resource models suggest that the overall availability of resources over a certain
timeframe is limited, and the prevalence of scarcity leads people to prioritize major events