… in creating scarcity, this idea has driven the concept of scarcity in the retail industry (Wu …
see the relationships between scarcity and the four perceived product values. Once those …

… is uncertainty and panic due to events of product scarcity. (Yuen et al., … When consumers
experience a perceived scarcity of a … of an event to avoid product scarcity. (Yuen et al., 2020). …

… However, we also consider that different opinions or perspectives associated with each
message represent a different level of public perception about an event. In this sense, our …

… Given our objective of examining perceived resource scarcity on discrimination, we held
absolute resource levels constant and only manipulated the description or framing of resources …

… of product scarcity … scarcity regardless of their level of materialism. Our findings qualify
previous literature on the association between perceived threat of COVID-19, anticipated scarcity …

… management in utilities with (perceptions of) reduced water scarcity. Using the Central
Highlands … demand after major supply augmentation and perceived ‘breaking of the drought’. …

… Second, I provide some novel insights into how the perception of resource scarcity (vs.
abundance) might enhance or inhibit consumers’ effortful reward pursuit in an independent …

… scarcity or changing perceptions of product quality, but rather, because justifying time
scarcity on the basis of a retailer-exogeneous event reduced persuasion knowledge activation. …

… incidents every year due to such scarcity promotions events across the globe running from
… We infer that in the context of scarcity promotions perceived threat leads to instrumental …

… to choose products promoted by a scarcity cue (this product is a … to choose a product
promoted by a scarcity cue (relative to a … Our results suggest that customers perceive the same …