… extended Theory of Planned Behavior (TPB) research model which includes environmental
concern and perceived moral obligation to predict consumers… (SEM) indicate that consumers’ …

… the psychological needs are the major factors that influence consumers’ adoption intention.
On the basis of these information and the extended theory of planned behavior (Ajzen 1991), …

… the extended model can predict more completely consumers' intention to buy MSU meat
than TPB and VBN alone can. Given the relatively higher explanatory power of the extended …

… consumers’ purchase intention for such products. This study also proved the extension of
moral norm in the classic theory of planned behavior to be a significant predictor for consumers…

… An extended theory of planned behavior (TPB) research model which further includes
consumers' e‐coupon proneness as a mediator is built in this study to predict consumers' usage …

… This study represents a systematic approach to understanding and predicting online consumer
behavior using an extended version of TPB. The development of a large set of accessible …

… This article extends the application boundary of the TPB theoretical framework. To some
extent, the current research findings not only make some theoretical contribution to the literature …

… study extends the overall body of the theoretical knowledge … One of the most widely used
models to predict consumer … Therefore, the objective of this study is to examine the predictive …

… The analysis of the consumer behavior in using products irrigated with purified wastewater
… This study used the extended theory of planned behavior by adding risk perception to predict …

… on consumers’ intention to eat seafood by theory of planned behavior (TPB). In addition, this
study predicts the influence of other determinants on consumers… questions by extending the …