… , making the study of scarcity processes difficult in many Western … fast fashion, this study
investigates scarcity processes and consumers’ responses to the conditions of induced scarcities…

… consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase
emotions, and product returns within the context of the fast fashion environments. …

… the relationships between perceived scarcity, fear of missing … ) in the fast fashion context in
both scarcity and non-scarcity … the type of scarcity messages: limited-quantity scarcity (LQS) …

… Forever 21 adopt fast-fashion strategies to create a perception of scarcity in their stores, and
we focus on this perceived scarcity as the context for this study. Fast-fashion strategies are …

… of fast fashion allows the study of scarcity processes and … scarce and the scarcity has been
intentionally created by the marketer. The current study further suggests this perceived scarcity…

… fashion factors (perceived perishability, scarcity, and low … fast fashion retailers in the US
We found that while perceived … high innovativeness group, perceived scarcity was a stronger …

… This scarcity principle is strategically applied by fast fashion retailers. Product offerings
are deliberately limited to ensure a short renewal cycle for a variety of products and to make …

… of the fast fashion retail environment. While several studies have thoroughly examined the
success of the fast fashion … toward fast fashion retailers, and perceptions of scarcity on impulse …

… effects of scarcity perception by studying the case of fast-fashion retailers; … perceived scarcity,
perceived competition and shoppers' competitive behaviours. In general, perceived scarcity …

… Fast fashion retailers like Zara, H&M, and Forever 21 create a perception of scarcity within
their stores, and we focus on this perceived scarcity as the context in which we investigate …