… of such consumption. We based our analysis on the framework provided by the Theory of
Planned Behavior (… of fish consumption. Primary data were gathered through 159 consumers of …

… repetitive fish consumption. This study is important for the sustainable consumption of fish in
… monetary and non-monetary values, in shaping attitudes on repetition of fish consumption. …

… theory of planned behavior4 to explain intention to consume fish in … planned behavior
provided a suitable frameworN for identifying the factors that influenced fish consumption behavior. …

… consumption. Within this context, and based on results obtained within the context of Planned
Behavior towards fish consumption … in promoting the consumption of fish targeting different …

… It can be seen that the theory of planned behavior afforded good prediction of various
food-related intentions, including intentions to consume soft drinks, fish, and dairy products. In …

… of planned behavior (TPB) to explain the attitudes, motivation (intention) to consume, and dry
fish consumption … affect directly affect the intention and behavior (Yuksel & Yuksel, Citation…

… The primary objective of this research is to investigate consumer behaviour towards fish in
Belgium using the theory of planned behaviour (TPB) as a conceptual framework. The second …

… 2.1 THEORY OF PLANNED BEHAVIOR AND FISH CONSUMPTION … the adequacy of the
Theory of Planned Behavior (TPB) in analyzing fish consumption behavior will be presented. To …

… for fish consumption based on the Theory of Plan Behaviour (TPB) and Alphabet theory.
Literature review which corresponds with fish … of planned behavior”. in Seafood from producer to …

… of the theory of planned behavior (TPB) to explain the consumption of a common food (fish)
in Vietnam. We seek to understand the role of norms in explaining intention to consume, and …