… for understanding the marketing behaviour of the alcohol industry. … marketing mix to illuminate
ways in which the broad alcohol industry uses its freedom to expand the place of alcohol …

… economic necessity and the public health aspirations set out in the WHO’s … alcohol might
be reconciled in the context of alcohol control in developing countries. The ‘ambiguity’ of alcohol…

… to alcohol marketing. We first provide an overview of the public health problem of harmful
alcohol … association between exposure to alcohol marketing and alcohol consumption. We then …

… These findings provide support for Measham and Brain's (2005) notion of a “culture of
intoxication”, although our public health orientation leads us to a somewhat different formulation …

… and leisure, is a marketing aspiration that social media is particularly well-equipped to support.
… Alcohol health campaigners have called for a greater use of digital communications to …

… not concerned about long-term health consequences of drug use. … studies to date that have
examined aspirations as a theme of … and counteradvertisements of alcohol and tobacco. In …

… Marketers use children's age aspiration to target their … The Center on Alcohol Marketing and
Youth (CAMY) integrates … years old and adults to alcohol advertising on television and radio, …

… them on emotional levels, and fulfiled aspirations in terms of image and group identification.
… discussions in the European Alcohol and Health Forum, and the Health Select Committee in …

… This work developed from work commissioned by the World Health Organization on
gender and alcohol and was completed separately by the authors. Open access publishing …

… “Monitoring Alcohol Marketing Practices in Africa” (MAMPA) assessed alcohol marketing in
… carrying strong themes of success and aspiration, alcohol advertising self-regulation which …