… Her teaching and research interests include alcohol advertising and marketing, the influence
of mass media on health behaviours, social marketing and health behaviour change. She …

… to demographic information, health-related behaviors (ie, smoking, alcohol consumption, …
in healthy behaviors, health behaviors of closest friends, and market research psychographic …

… aspiration should be the target population for interventions aiming at reducing the alcohol use
… Further studies on trends in socioeconomic differences in alcohol use and drunkenness in …

… alcohol marketing and consumer socialization to alcohol … Given these health and social
harms, consumer research on … on emotional levels and fulfill aspirations in terms of image, …

… Whether in direct response to ethnic minority aspirations, civil rights constituent pressure,
or through the generalized pressures of the market, the corporate marketing approach was, …

… The explicit aspiration held by the British government for a … supply-side controls, restricting
alcohol marketing and certain sales … to alcohol consumption within a prevailing public health …

… As social marketers, then, our view of health behavior should take into account the influence
of not … She has worked on a range of social research projects, including a review of alcohol-…

… will start to drink alcohol, and with … alcohol advertising and promotion increases the likelihood
that adolescents will start to use alcohol, and to drink more if they are already using alcohol…

… As a consequence, public health organisations are … their previous drinking practices and their
aspirations. After one month, … to the saturation of alcohol marketing and product availability. …

… Pantani D, Peltzer R, Cremonte M, Robaina K, Babor T, Pinsky I 39 2017 This study
examined the marketing potential of alcohol industry CSR initiatives in Latin America and the …