… about general advertising effects, other forms of alcohol marketing, alcohol counteradvertising,
or from a … Department of Health and Ageing analysed exposure to alcohol advertising via …

… health behaviours as constitutive of wider social practices, demonstrating the value of moving
beyond positioning alcohol … Focusing on intoxicated alcohol consumption occasions, we …

… aspirations, and may have similar levels of exposure to advertising and embedded alcohol
… and self-regulatory activities to reduce youth exposure to alcohol marketing messages. …

… cial marketing, advertising, and public relations and from evaluations of past public health
… Hence, commercial advertising often plays on people’s insecurities, desires and aspirations …

… UK alcohol industry, the House of Commons Health Select … For other brands, the aspiration
is to create interest and … is the main effect of alcohol marketing to encourage brand share and …

… and aspirations. We illustrate these practices by examining how the tobacco and alcohol …
of gender in product marketing, which often draws on gendered aspirations and ideals [19]. …

… norms marketing approach (SNMA) to health campaigns has shown promise in reducing
alcohol-… consumption, as were the interactions between aspirations and perceived descriptive …

… , indicating that alcohol marketers are strategically … alcohol marketing via social media and
related alcohol consumption patterns. Australian and New Zealand Journal of Public Health, …

… risky alcohol consumption and its health effects, as well as guidance about reducing
alcohol … believe will be responsive to the needs and aspirations of a large target audience—women …

… result from a turning point that leads to a change in behaviour and/or a change in attitude
towards alcohol (eg a negative experience from alcohol or a religious or health-related event). …