… “This useful book on the theory and practice of health communication has proved itself in
the public health literature. Health communication is integral to public health practice and …

… of health communication for about 20 years now, and I am still deeply interested in it. During
this period, the importance of effective health communication … of poor and inadequate health …

… fundamental concerns of health communication scholars, … communication theory and health
communication practice. Assertions about the important role of communication in health care…

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campaigns that represent the dominant cognitive approach: theory of reasoned action, health …

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communication using social media… media improves health communication practice both in the …

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Different decisions require different strategies to communicate risk and support decisions, and
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Finally, we propose a writer's guide to risk communication: a set of principles to help health …

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… social norms, interact with social groups Tailor health communication to specific need;
facilitation of community self-help and social support groups; combine different channels for …