… field of health communication including spoken, written and electronic health communication.
The rise of the internet has led to an explosion of interactive online health resources which …

… ’, the main focus of this book is on the language used in professional contexts. However,
other components of communication, in particular multimodal features such as textual, rhetorical…

… As mentioned above, this book seeks to understand digital communication by looking
primarily at the language used online. Defining what is meant by ‘language’ is not as …

… the preconditions for communicative action, health professionals and administrative staff
might reframe the problem from one of ‘getting an interpreter’ to ‘achieving communication’, for …

… role of technology in health communication, narrative, and … health communication landscape,
this volume will be an essential reference for all those involved in health communication …

… The essay next considers the nature of health communication by elucidating what we … of
health communication theory. Finally, we use one such scheme, Craig’s (1999) communication-…

… the effectiveness of health communication. We describe … of health communication
planning—McGuire's communication/… culture may influence health communication effectiveness. …

… health literacy (HL). This article introduces current concepts and measurements of HL, and
discusses the role of HL in health communication… of HL in health communication and outline a …

… The theme of power is one to which we shall return later in this book, as the study of health
communication has had a persistent concern with power. In contemporary policy discourse …

… The challenge for health communication researchers and health care practitioners is to
identify and frame these issues for both the scholarly community and the populations that …