… are differences in sweet and salty taste perceptions and implicit attitude toward sweet food/…
controls of the same age, and that sweet taste perception can be altered by one month of soft …

… their implicit attitude towards food items via their perception … activation of hedonic thoughts
(eg, tasty, delicious) in response to … , our findings suggest that implicit attitude measures do not …

… This presumably reflects the manner in which brand images can influence perceptions of …
brand by taste. Analyses of both of these measures used explicit and implicit attitude measures …

… , and actual product perception over repeated exposures, using both implicit and explicit …
Lastly, we expected that more health-conscious consumers have a more positive attitude …

… The genetics of bitter perception has been widely investigated using the compounds … the
implicit attitude whereas more deliberate choices are strongly influenced by the explicit attitude, …

… As our results show that implicit attitude can influence purchase decisions, … on taste
perception dominated that on health perception. The major reason is that explicit taste perception …

… to foods varying in caloric content and taste (ie, high-calorie … eg, if a person has a negative
implicit attitude to a low-calorie … loads, or biases in perception of caloric intake would all be …

… that the study involved a perception task (the implicit and explicit attitude measure), an …
In Studies 2 and 3, we set up situations in which participants actually tasted the products for …

… Product-related cues, such as brand or price, can influence consumers’ taste perception. …
of a taste sample, influences concurrent taste perception, and in turn, later taste recognition, …

… performing a taste-… perception task, participants performed a measure of implicit attitudes
on the computer. In the first product test to follow, participants were randomly assigned to taste …