The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison

RK Nielsen, KC Schrøder - Digital journalism, 2014 - Taylor & Francis
important sources of news than social media. We identify a set of similarities in terms of the
importance of social media as part of people’s cross-media news habits, but also important

Importance of strategic social media marketing

S Vinerean - Expert journal of marketing, 2017 - zbw.eu
… Nowadays, social media has developed in an essential part of … social media marketing for
organizations. By providing a comprehensive conceptualization and definition of social media

Predicting the future with social media

S Asur, BA Huberman - 2010 IEEE/WIC/ACM international …, 2010 - ieeexplore.ieee.org
social media has become ubiquitous and important for social … In this paper, we demonstrate
how social media content can … be utilized to improve the forecasting power of social media. …

Social media marketing gains importance after Covid-19

AN Mason, J Narcum, K Mason - Cogent Business & Management, 2021 - Taylor & Francis
… , enhanced the role of social media as a marketing … importance of consumers’ social media
behaviors on marketing operations. Understanding the impact of this pandemic is important

[PDF][PDF] The importance of social media advertisements in enhancing brand equity: A study on fast food restaurant industry in Malaysia

J Hanaysha - International Journal of Innovation, Management and …, 2016 - academia.edu
social media advertisements have significant positive effect on brand equity. Moreover, this
study found that social media … These results confirm that social media advertisement is one of …

Social media and its role in marketing

SI Sajid - 2016 - 41.89.240.73
social media promotion. This paper discusses about the ideas of social media and social
media … , aspect and importance of social media in promotion, social media promotion methods. …

Social media's emerging importance in market research

A Patino, DA Pitta, R Quinones - Journal of consumer marketing, 2012 - emerald.com
… The purpose of the study is to investigate the use of social media as a new investigative tool
… by developments in social media and social communication. Social media and the ability of …

Social media and activism

B Cammaerts - Journalism, 2015 - eprints.lse.ac.uk
Social media play an important role in facilitating the … between online and offline ties are
important. In the literature, there is … of the important ways in which social media are impacting on …

Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage

IB Yahia, N Al-Neama, L Kerbache - Journal of Retailing and Consumer …, 2018 - Elsevier
… of social commerce in social media platforms. First, it explores the perceived characteristics
of the social … research confirms the important role of social support in social media platforms. …

[PDF][PDF] Social media marketing: advantages and disadvantages

R Nadaraja, R Yazdanifard - Center of Southern New Hempshire …, 2013 - academia.edu
… , social media has become ubiquitous and most important for … and instantaneous features,
social media opens a wide place … occurs via social media is known as social media marketing. …