The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison
RK Nielsen, KC Schrøder - Digital journalism, 2014 - Taylor & Francis
… important sources of news than social media. We identify a set of similarities in terms of the
… importance of social media as part of people’s cross-media news habits, but also important …
… importance of social media as part of people’s cross-media news habits, but also important …
Importance of strategic social media marketing
S Vinerean - Expert journal of marketing, 2017 - zbw.eu
… Nowadays, social media has developed in an essential part of … social media marketing for
organizations. By providing a comprehensive conceptualization and definition of social media …
organizations. By providing a comprehensive conceptualization and definition of social media …
Predicting the future with social media
S Asur, BA Huberman - 2010 IEEE/WIC/ACM international …, 2010 - ieeexplore.ieee.org
… social media has become ubiquitous and important for social … In this paper, we demonstrate
how social media content can … be utilized to improve the forecasting power of social media. …
how social media content can … be utilized to improve the forecasting power of social media. …
Social media marketing gains importance after Covid-19
… , enhanced the role of social media as a marketing … importance of consumers’ social media
behaviors on marketing operations. Understanding the impact of this pandemic is important …
behaviors on marketing operations. Understanding the impact of this pandemic is important …
[PDF][PDF] The importance of social media advertisements in enhancing brand equity: A study on fast food restaurant industry in Malaysia
J Hanaysha - International Journal of Innovation, Management and …, 2016 - academia.edu
… social media advertisements have significant positive effect on brand equity. Moreover, this
study found that social media … These results confirm that social media advertisement is one of …
study found that social media … These results confirm that social media advertisement is one of …
Social media and its role in marketing
SI Sajid - 2016 - 41.89.240.73
… social media promotion. This paper discusses about the ideas of social media and social
media … , aspect and importance of social media in promotion, social media promotion methods. …
media … , aspect and importance of social media in promotion, social media promotion methods. …
Social media's emerging importance in market research
… The purpose of the study is to investigate the use of social media as a new investigative tool
… by developments in social media and social communication. Social media and the ability of …
… by developments in social media and social communication. Social media and the ability of …
Social media and activism
B Cammaerts - Journalism, 2015 - eprints.lse.ac.uk
… Social media play an important role in facilitating the … between online and offline ties are
important. In the literature, there is … of the important ways in which social media are impacting on …
important. In the literature, there is … of the important ways in which social media are impacting on …
Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage
IB Yahia, N Al-Neama, L Kerbache - Journal of Retailing and Consumer …, 2018 - Elsevier
… of social commerce in social media platforms. First, it explores the perceived characteristics
of the social … research confirms the important role of social support in social media platforms. …
of the social … research confirms the important role of social support in social media platforms. …
[PDF][PDF] Social media marketing: advantages and disadvantages
R Nadaraja, R Yazdanifard - Center of Southern New Hempshire …, 2013 - academia.edu
… , social media has become ubiquitous and most important for … and instantaneous features,
social media opens a wide place … occurs via social media is known as social media marketing. …
social media opens a wide place … occurs via social media is known as social media marketing. …