… product-influencer fit and number of followers interact in contributing to positive advertising
outcomes and influencer … of the influencer and identification with the influencer mediate these …

… influencer/country observables, we compare influencer behaviour in Germany and Spain
before and after regulations: how much do influencers … number of followers and in the number …

… an Instagram influencer as any popular Instagram character with a high number of followers,
… These influencers can be considered micro-celebrities because they have relatively high …

… an influencer's number of followers should not be the only possible predictor of a successful
… an influencer's number of followers affects customer responses to the advertising message (…

… The inconsistency regarding how followers react to influencer… on influencer advertising and
influencer–follower relation that … form between influencers and followers from the followers’ …

… of advertising, negatively relating to influencer trustworthiness … depend on the number of
followers and number of previously … potential effects of follower count and influencer activities is …

… Therefore, the purpose of this paper is to explore the impact of influencers’ number of
followers on attitude formation, both in terms of attitudes towards the influencer (ie influencer …

… We compared the effects of the posts promoting Pantene shampoo on the Instagram
account of a relevant Romanian beauty influencer Ioana Grama (335K followers) and the posts …

… of influencer advertising attributes on consumer responses via multiple motive inference
processing. Influencer-… First, a female micro-level influencer with less than 50,000 followers was …

… Finally, we see great potential for research into how relationships between influencers and
their followers evolve as SMIs progress through the various roles we have described in this …