Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and …
L Janssen, AP Schouten, EAJ Croes - … journal of advertising, 2022 - Taylor & Francis
… product-influencer fit and number of followers interact in contributing to positive advertising
outcomes and influencer … of the influencer and identification with the influencer mediate these …
outcomes and influencer … of the influencer and identification with the influencer mediate these …
The effects of influencer advertising disclosure regulations: Evidence from instagram
D Ershov, M Mitchell - Proceedings of the 21st ACM Conference on …, 2020 - dl.acm.org
… influencer/country observables, we compare influencer behaviour in Germany and Spain
before and after regulations: how much do influencers … number of followers and in the number …
before and after regulations: how much do influencers … number of followers and in the number …
Instafamous and social media influencer marketing
SV Jin, A Muqaddam, E Ryu - Marketing Intelligence & Planning, 2019 - emerald.com
… an Instagram influencer as any popular Instagram character with a high number of followers,
… These influencers can be considered micro-celebrities because they have relatively high …
… These influencers can be considered micro-celebrities because they have relatively high …
A picture says more than a thousand words: Using consumer neuroscience to study instagram users' responses to influencer advertising
… an influencer's number of followers should not be the only possible predictor of a successful
… an influencer's number of followers affects customer responses to the advertising message (…
… an influencer's number of followers affects customer responses to the advertising message (…
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising
C Lou - Journal of advertising, 2022 - Taylor & Francis
… The inconsistency regarding how followers react to influencer… on influencer advertising and
influencer–follower relation that … form between influencers and followers from the followers’ …
influencer–follower relation that … form between influencers and followers from the followers’ …
How, why, and when disclosure type matters for influencer marketing
… of advertising, negatively relating to influencer trustworthiness … depend on the number of
followers and number of previously … potential effects of follower count and influencer activities is …
followers and number of previously … potential effects of follower count and influencer activities is …
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
M De Veirman, V Cauberghe… - … journal of advertising, 2017 - Taylor & Francis
… Therefore, the purpose of this paper is to explore the impact of influencers’ number of
followers on attitude formation, both in terms of attitudes towards the influencer (ie influencer …
followers on attitude formation, both in terms of attitudes towards the influencer (ie influencer …
[PDF][PDF] Social Media influencer advertising versus advertising on social media account of a brand. evidence from an experimental design
RG Racz - Journal of Media Research, 2020 - mrjournal.ro
… We compared the effects of the posts promoting Pantene shampoo on the Instagram
account of a relevant Romanian beauty influencer Ioana Grama (335K followers) and the posts …
account of a relevant Romanian beauty influencer Ioana Grama (335K followers) and the posts …
Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure
… of influencer advertising attributes on consumer responses via multiple motive inference
processing. Influencer-… First, a female micro-level influencer with less than 50,000 followers was …
processing. Influencer-… First, a female micro-level influencer with less than 50,000 followers was …
Multifaceted influencers: Toward a new typology for influencer roles in advertising
K Rundin, J Colliander - Journal of Advertising, 2021 - Taylor & Francis
… Finally, we see great potential for research into how relationships between influencers and
their followers evolve as SMIs progress through the various roles we have described in this …
their followers evolve as SMIs progress through the various roles we have described in this …
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