Influencer marketing effectiveness
… Therefore, this study empirically examines the effectiveness of influencer marketing spend
(ie, pay-per-post) for generating consumer engagement, as measured by engagement …
(ie, pay-per-post) for generating consumer engagement, as measured by engagement …
Instafamous and social media influencer marketing
SV Jin, A Muqaddam, E Ryu - Marketing Intelligence & Planning, 2019 - emerald.com
… of marketing planning, the findings speak to the power of influencer marketing as an effective
… Originality/value – The paper discusses theoretical implications for the marketing literature …
… Originality/value – The paper discusses theoretical implications for the marketing literature …
Hope you're not totally commercial! Toward a better understanding of advertising recognition's impact on influencer marketing effectiveness
G Sundermann, J Munnukka - … of Interactive Marketing, 2022 - journals.sagepub.com
… the process of how AR affects influencer marketing's effectiveness on social media. The
study's results contribute to the existing literature on influencer marketing and AR, with most …
study's results contribute to the existing literature on influencer marketing and AR, with most …
Influencer marketing effectiveness: the mechanisms that matter
… We seek to better understand influencer marketing effectiveness by presenting an
integrated model of influencer and partner brand mechanisms. Put forward that follower–influencer …
integrated model of influencer and partner brand mechanisms. Put forward that follower–influencer …
Online influencer marketing
… resources to enhance a firm’s marketing communication effectiveness. Specifically, the
use … their levels of engagement with influencers and views on the effectiveness of OIM (see …
use … their levels of engagement with influencers and views on the effectiveness of OIM (see …
“I want to go there too!” Evaluating social media influencer marketing effectiveness: a case study of Hokkaido's DMO
YX Ong, N Ito - … and Communication Technologies in Tourism 2019 …, 2019 - Springer
… Moreover, this study also provides empirical evidence of the effectiveness of social media
influencer marketing on Singapore consumers. Findings of the study can be useful for DMOs …
influencer marketing on Singapore consumers. Findings of the study can be useful for DMOs …
[图书][B] Influencer marketing
D Brown, N Hayes - 2008 - taylorfrancis.com
… emerge, much of marketing remains static and decreases in its effectiveness, relevance and
value. … Of course, there are some companies who are already proving extremely effective in …
value. … Of course, there are some companies who are already proving extremely effective in …
Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness
… characteristics on advertising effectiveness, we argue that media richness plays a significant
role in the extent of content usefulness and comprehensiveness that influencers share with …
role in the extent of content usefulness and comprehensiveness that influencers share with …
Influencer marketing: How message value and credibility affect consumer trust of branded content on social media
… of what makes influencer marketing effective. … its effectiveness. Within the scope of this study,
we focus on the effects of factors pertaining to source and message in influencer marketing. …
we focus on the effects of factors pertaining to source and message in influencer marketing. …
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
… Theoretically, findings of the study extend previous literature on influencer marketing by …
influencer credibility, and brand credibility may influence the effectiveness of this new marketing …
influencer credibility, and brand credibility may influence the effectiveness of this new marketing …
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