… directions for research on tailored health communication. … tailoring research, a health
communication research area that has … directions for research on tailored health communication. …

… applied to understanding failures in persuasive health communication but for one drawback:
The … The implications for persuasive communication, in general, are considered as well the …

… to persuasive health messages. This review article provides an overview of reactance research
in the context of persuasive health communication. The … by communication researchers in …

… health behavior and health communication theories could enrich THCs. What is tailored health
communication… by creating different versions of health communications. Decisions about …

This manuscript reports 2 experiments that were conducted to test and extend the work of
JP Dillard and L. Shen (2005) examining the cognitive and affective processes involved in …

… the persuasive effects of narratives in health communication. A search of the literature
identified 25 studies (N = 9,330) that examined the effects of narratives on persuasion as …

… of health communication planning as … health communication effectiveness. For three selected
components of the model, we describe how each can affect communication and persuasion…

… health communication. An expansion of research has examined the persuasive effect of
health communication … by examining the persuasive effect of health communication in short …

… and evaluating large-scale interventions aimed at modifying health-related behaviors. …
as a channel for public health communications. We examine the concept of persuasion from a …

… Furthermore, claims that influence is ethically problematic in risk and health communication
… ethics of persuasive health communication in the public health context. Persuasion has been …