Application of big data to precision marketing in B2C E-commerce

S Yin, H Pan - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
… This paper has investigated the role of big data in precision marketing of B2C e-commerce
a positive reference point for B2C businesses using big data for precision marketing. …

Research on e-commerce precision marketing strategy based on big data technology

Y Huang - 2021 2nd International Conference on E-Commerce …, 2021 - ieeexplore.ieee.org
precision marketing, analyses the current marketing status of e-commerce, develops a
precision marketing plan that meets the characteristics of e-commerce, and combines the big data …

On the application of large data technology in B2C E-commerce precision marketing mode

G Xu, Q Chen - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
… large data in B2C electronic commerce precision marketing mode. Firstly… B2C electronic
commerce and precision marketing mode. Big data will not only bring some opportunities to B2C

The precision marketing of B2C e-commerce in China based on computer

G Zou, L Chen - Frontiers of Finance, 2024 - ojs.as-pub.com
… studies of e-commerce, precision marketing. … main B2C e-commerce precision marketing,
form analyze their personalized and precise features, for enterprises to achieve more precise, …

E-commerce precision marketing and consumer behavior models based on IoT clustering algorithm

S Guo, R Zhai - Journal of Cases on Information Technology (JCIT), 2022 - igi-global.com
… of precision marketing in e-commerce on e-commerce websites … of marketing through
the analysis of precision marketing … on precision marketing that is most suitable for e-commerce, …

E-commerce Precision Marketing Based on the Advantages of Big Data Technology

L Li, Z Mao, Y Ren - Forest Chemicals Review, 2021 - forestchemicalsreview.com
… involving big data precision marketing of relevant enterprises, this paper analyzes the
necessity of big data precision marketing by taking enterprise big data precision marketing as an …

Precision marketing strategy for E-commerce by using artificial intelligence technology

G Aravindhan, VP Vemuri, NRA Singh, A Jain… - Journal of Informatics …, 2023 - jier.org
… in e-commerce precision marketing. • The aim of this research is to use AI technology for
e-commerce precision marketing, … of AI-driven precision marketing in e-commerce are studied in …

Precise marketing data mining method of E-commerce platform based on association rules

H Zhang, AD Dwivedi - Mobile Networks and Applications, 2022 - Springer
… data, which leads to the confusion of the attributes of marketing data … precision
marketing data mining of e-commerce platform. Optimize the background hardware of the e-commerce

Research on the Strategic Transformation of Vertical B2C E-commerce Industry

X Feng - 2017 4th International Conference on Education …, 2017 - atlantis-press.com
B2C e-commerce marketing model to carry out the prerequisite for precision marketing market
… demand is also an important direction of precision marketing, and we also should be fully …

Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market

Z Jiang, W Dan, L Jie - Electronic Commerce Research, 2020 - Springer
… Therefore, these results suggest that the perfect targeting precision may be not always …
targeting precision of Internet-based targeted advertising for competitive e-commerce enterprises. …