Application of big data to precision marketing in B2C E-commerce
S Yin, H Pan - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
… This paper has investigated the role of big data in precision marketing of B2C e-commerce …
a positive reference point for B2C businesses using big data for precision marketing. …
a positive reference point for B2C businesses using big data for precision marketing. …
Research on e-commerce precision marketing strategy based on big data technology
Y Huang - 2021 2nd International Conference on E-Commerce …, 2021 - ieeexplore.ieee.org
… precision marketing, analyses the current marketing status of e-commerce, develops a
precision marketing plan that meets the characteristics of e-commerce, and combines the big data …
precision marketing plan that meets the characteristics of e-commerce, and combines the big data …
On the application of large data technology in B2C E-commerce precision marketing mode
G Xu, Q Chen - Big Data Analytics for Cyber-Physical System in Smart …, 2020 - Springer
… large data in B2C electronic commerce precision marketing mode. Firstly… B2C electronic
commerce and precision marketing mode. Big data will not only bring some opportunities to B2C …
commerce and precision marketing mode. Big data will not only bring some opportunities to B2C …
The precision marketing of B2C e-commerce in China based on computer
G Zou, L Chen - Frontiers of Finance, 2024 - ojs.as-pub.com
… studies of e-commerce, precision marketing. … main B2C e-commerce precision marketing,
form analyze their personalized and precise features, for enterprises to achieve more precise, …
form analyze their personalized and precise features, for enterprises to achieve more precise, …
E-commerce precision marketing and consumer behavior models based on IoT clustering algorithm
S Guo, R Zhai - Journal of Cases on Information Technology (JCIT), 2022 - igi-global.com
… of precision marketing in e-commerce on e-commerce websites … of marketing through
the analysis of precision marketing … on precision marketing that is most suitable for e-commerce, …
the analysis of precision marketing … on precision marketing that is most suitable for e-commerce, …
E-commerce Precision Marketing Based on the Advantages of Big Data Technology
L Li, Z Mao, Y Ren - Forest Chemicals Review, 2021 - forestchemicalsreview.com
… involving big data precision marketing of relevant enterprises, this paper analyzes the
necessity of big data precision marketing by taking enterprise big data precision marketing as an …
necessity of big data precision marketing by taking enterprise big data precision marketing as an …
Precision marketing strategy for E-commerce by using artificial intelligence technology
… in e-commerce precision marketing. • The aim of this research is to use AI technology for
e-commerce precision marketing, … of AI-driven precision marketing in e-commerce are studied in …
e-commerce precision marketing, … of AI-driven precision marketing in e-commerce are studied in …
Precise marketing data mining method of E-commerce platform based on association rules
H Zhang, AD Dwivedi - Mobile Networks and Applications, 2022 - Springer
… data, which leads to the confusion of the attributes of marketing data … precision
marketing data mining of e-commerce platform. Optimize the background hardware of the e-commerce …
marketing data mining of e-commerce platform. Optimize the background hardware of the e-commerce …
Research on the Strategic Transformation of Vertical B2C E-commerce Industry
X Feng - 2017 4th International Conference on Education …, 2017 - atlantis-press.com
… B2C e-commerce marketing model to carry out the prerequisite for precision marketing market
… demand is also an important direction of precision marketing, and we also should be fully …
… demand is also an important direction of precision marketing, and we also should be fully …
Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Z Jiang, W Dan, L Jie - Electronic Commerce Research, 2020 - Springer
… Therefore, these results suggest that the perfect targeting precision may be not always …
targeting precision of Internet-based targeted advertising for competitive e-commerce enterprises. …
targeting precision of Internet-based targeted advertising for competitive e-commerce enterprises. …
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