… Planned Behavior (TPB) research model which includes environmental concern and perceived
moral obligation to predict consumers’ … ) indicate that consumers’ environmental concern …

… consumers’ adoption intention. On the basis of these information and the extended theory of
planned behavior … The aim of this questionnaire survey is to investigate consumers’ intention …

… can help plan more carefully for the cultivation of such crops. This study used the extended
theory of planned behavior by adding risk perception to predict people behavior towards …

… The findings show that consumer’ more-favorable attitudes … perceived behavioral control
significantly influence consumers… of planned behavior to be a significant predictor for consumers…

… of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of
planned behavior (… a high proportion of the variance in consumers' intention to buy MSU meat, …

… This paper extends Ajzen 's (1991) theory of planned behavior (TPB) to explain and predict
the process of e-commerce adoption by consumers. The process is captured through two …

… Based on the theory of planned behavior (TPB), this article … that the consumers’ attitude,
subjective norm, perceived behavioral … explanatory power in predicting consumers’ intention to …

… consumer behavior to buy green products in context of a developing nation; India. The study
has used the Theory of Planned Behavior (… power in predicting consumer green purchase …

… may pose some difficulties as it requires the observation of consumer's behavior, we
recommend to devote at least two items inside the questionnaire to investigate past …

… Planned Behavior (1991) is the main framework which will be employed in this study to predict
consumers’ … The main predictor of a pro-environmental behaviour is consumers’ intention …