… have examined how live streaming shopping influences customers’ purchase intentions.
Therefore, to study customer purchase intention in the context of live streaming shopping, we …

… In addition, this research also tested the direct effect of e-commerce live streaming affordance
on purchase intention and gift-giving intention. Telepresence (0.3179, p ​< ​0.001), flow (…

… regarding affordances and environmental variables. As a result, this study illustrates how
the live streaming IT affordance affects the customer’s behavioral intention through trust. …

… Live-streaming shopping has become increasingly popular in social commerce. Reviewing
recent research on live-streaming shopping, we find that most papers about this topic have …

… This research focuses on viewers purchasing intentions through Shopee live streaming …
on affordance technology can influence purchase intention on Shopee live streaming shopping …

… affordance, this study aims to examine how live streaming affordance influences users’ purchase
intentions … who had experience using live streaming commerce. Our results show that IT …

… intention through consumers’ perception needs to be further explored. Specifically, the …
adopts affordance theory to examine consumers’ purchase intention in e-commerce live streaming…

… Our results also indicate that viewers' trust in streamers has a pivotal positive effect on their
purchase intention. This study suggests that the social interaction capabilities characteristic …

… Taking an affordance view of live streaming, this study defines affordance of live streaming
… how consumers’ cross-border online purchase intention can be affected by live streaming. …

… of affordances, to investigate the impact of affordances (… ' impulse purchase intention of
live streaming commerce and the … that: 1)The affordances of live streaming commerce have a …