Previous scholars have examined value co-creation and co-destruction processes that take
place between customers and service organizations or employees. Despite most service …

The consumption of team sports is highly popular and economically relevant. For example,
football (soccer)–the most popular team sport in Europe–generated a revenue of€ 16.9 …

The purposes of this study were to propose a conceptual model and investigate the
relationship between customer value co-creation behaviour (CVCB), customer value …

The purpose of this study is to examine the influence of controllable service quality factors as
firm-based antecedents to two dimensions of customer engagement behavior among …

The experience economy, at its core, focuses on the economic value existing in staging
experiences for consumers, engaging them personally and memorably during service …

Happiness, defined as a state of well-being and contentment, is a central human goal.
Despite advances in customer behavior research related to value co-creation, the link …

Purpose The customer as an active and engaged value co-creator raises new challenges for
theory and practice, especially in the hospitality industry. However, the connection between …

Customer value co-creation is a process that contributes to a tour company's sustainable
growth. The purpose of this study is to explore the role of corporate social responsibility …

Co-creation is often considered a significant process firms use to sustain a competitive
advantage. However, the literature contains limited information about the role salespeople …

Purpose This study draws on the service-dominant (SD) logic paradigm to examine value co-
creation and co-destruction. As these phenomena are driven by positive and negative …