The market size of video game streaming is growing at an unprecedented rate, while
streaming platforms and streamers are engaging in fierce competitions to retain viewers …

This paper intends to uncover whether mobile gaming is complemental or substitutable to
traditional gaming. A human migration framework, the Push-Pull-Mooring, is adopted to the …

Producing and consuming live-streamed content is a growing trend attracting many people
today. While the actual content that is streamed is diverse, one especially popular context is …

The activity of watching others play video games in real time through online streaming
services has grown greatly during the past years. This study aims to answer the question …

Game live streaming has become a flourishing phenomenon worldwide, yet research has
primarily focused on understanding user consumption behavior from a socio-psychological …

Live-streaming is now a popular form of new media as well as an important driver of E-
Commerce. Nowhere is this seen more than in video-game streaming on Twitch. Streaming …

In recent years, Over-the-Top (OTT) streaming services have become increasingly popular
as a form of digital leisure, triggering a significant shift of users from traditional television …

This study investigates why people choose to watch others play video games, on services
such as Twitch. Through a questionnaire study (N= 1097), we examine five distinct types of …

This study attempts to offer new insights into viewers' perceptual process of watching video
game streaming to uncover their value structures with a qualitative method of soft laddering …

Twitch users watched over 1.2 billion hours of streaming video in a single month in 2020,
with the vast majority of these hours devoted to videogames. The most popular streamers …