Ambivalence, that is holding positive and negative evaluations about a single topic, has
traditionally been studied in relation to specific attitude objects. However, prior findings …

Attitude ambivalence exists to the extent that one has conflict among evaluations–such as
possessing both positive and negative feelings–about an attitude object. Ambivalence has …

Existing models of ambivalence suggest that as the number of conflicting reactions (eg,
attitude components) increases, so too does the experience of ambivalence. Interestingly …

Attitudinal ambivalence is one of the most widely studied structural properties in the attitudes
literature. The current research compared two commonly used measures of structural …

Understanding when people are likely to feel ambivalent is important, as ambivalence is
associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly …

Most attitude researchers agree in defining attitudes as tendencies to impute a certain
degree of positive or negative evaluation to a given attitude object (eg, Ajzen, 2001; Eagly & …

Megan M. Thompson University of Waterloo Mark P. Zanna University of Waterloo Dale W.
Griffin University of Waterloo DOI: 10.4324/9781315807041-14 Lay people and …

People tend to report feeling ambivalent in their attitudes toward objects that are associated
with both positive and negative reactions. Across three studies, I investigated if people who …

Ambivalence, the presence of positive and negative reactions toward an object, typically
involves the subjective experience of conflict. We investigate the role that the perceived …

The experience of attitudinal ambivalence (subjective ambivalence) is important because it
predicts key consequences of attitudes (eg, attitude–behavior correspondence, attitude …