A study of user profile and their attitudes about social media promotion of prescription drugs in Eastern India
Abstract Social Media Promotion (SMP) of prescription drugs can be helpful, as it provides
us emotional support, it helps marginalized groups of patients to reach out to their physician …
us emotional support, it helps marginalized groups of patients to reach out to their physician …
Social media marketing by pharmaceutical industry: perception and attitudes of key stakeholders
P Gupta, A Udupa - Business and economics Journal, 2011 - go.gale.com
The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …
consumer groups--doctors and patients, regarding social media marketing by …
[PDF][PDF] Use of social media for seeking health related information–an exploratory study
N Bhaskaran, M Kumar… - Journal of Young …, 2017 - jyoungpharm.org
Introduction: Social Media (SM) is evolving and more number of people are experiencing
benefits of SM. Though use of social media is beneficial, it has to be carefully calibrated …
benefits of SM. Though use of social media is beneficial, it has to be carefully calibrated …
[PDF][PDF] Influence of social media marketing in Indian pharmaceutical industry
Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
[HTML][HTML] The use of social media among Saudi residents for medicines related information
MS Alhaddad - Saudi Pharmaceutical Journal, 2018 - Elsevier
This study aimed to measure the use of social media applications for health information
among residents in Saudi Arabia. A cross sectional study was adopted in this study between …
among residents in Saudi Arabia. A cross sectional study was adopted in this study between …
[PDF][PDF] Impact of social media advertising on consumer's health
V Pabalkar, R Chanda, P Tayalº… - Indian Journal of Public …, 2019 - researchgate.net
If the message on the social media message isn't clear and focused, it's unlikely to be
effective, resulting in wastage of time and resources. This leads to failure of the …
effective, resulting in wastage of time and resources. This leads to failure of the …
[PDF][PDF] Perceptions of the use of social media in the Indian pharmaceutical industry: A survey of marketing, advertising and medical professionals
S Tambe, K Bhat, M More, P Nair - SIES Journal of Pharma-Bio …, 2014 - researchgate.net
The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
[PDF][PDF] Social media: a double edged sword for accessing health care information
A Sasidharan, MD Janodia - Indian Journal of Pharmaceutical Education …, 2018 - ijper.org
Technology has improved speed and ease of communication using various platforms.
Recent improvements in technology using Social Media (SM) has dramatically changed the …
Recent improvements in technology using Social Media (SM) has dramatically changed the …
[HTML][HTML] Pharmacy students' perspectives of social media usage in education
J Prudencio - Hawai'i Journal of Health & Social Welfare, 2019 - ncbi.nlm.nih.gov
Background When first introduced, social media was viewed as a means for personal
socializing. As it evolved, the purpose of social media has grown into something much …
socializing. As it evolved, the purpose of social media has grown into something much …
The prevalence of Internet and social media based medication information seeking behavior in Saudi Arabia
S Bahkali, S Alfurih, M Aldremly… - … the Applications and …, 2016 - ebooks.iospress.nl
The internet has become an important resource to help people search for online medication
information. This study aims to report the prevalence and profile of Saudi online medication …
information. This study aims to report the prevalence and profile of Saudi online medication …