The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

The new definition of luxury provided in the previous chapter highlights the transition from
the traditional “luxury marketing” that refers to conspicuous and material aspects of luxury …

Purpose The luxury experience is a growing and crucial component of luxury marketing.
Experiences inspire consumers to engage with luxury brands. Although several research …

Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand
managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is …

The increase in the luxury hospitality industry has led to a significant body of new research.
Due to some constraints–discussed in detail in this paper–, there is a lack of consensus on …

For the longest time in the academic marketing literature, luxury industry has been seen at
par with dreams. To this end, consumers associate luxury with being undeniably fascinating …

What attributes define a luxury hotel? What makes someone spend $1000 at the Ritz Paris,
or $9,000 at the Burj Al Arab in Dubai? For many, being utterly pampered in an extravagant …

This innovative volume brings together contributions from leading experts in the study of
luxury to present the full range of perspectives on luxury business, from a variety of social …

Contemporary tourism scholarship on luxury travel and destinations has largely focused on
developed regions and mature destinations. The study of luxury tourism in emerging or …