For marketers, consumers' increasing use of online reviews in arriving at purchase decisions
is a double edged sword. On one hand, it presents opportunity for manufacturers and sellers …

With an increase in e-commerce activity, online reviews have become a pertinent source of
information for shoppers. Existing research is limited to examining select predictors of …

Background: Electronic Word of Mouth (eWOM) is something that lately has gained
increasing relevance and importance when it comes to consumers purchase decisions …

Online reviews have become a good source of information for shoppers with increase in
ecommerce activity. Although research has examined various factors behind customer …

Online reviews have gained attention of both prospective consumers and business entities.
Prior researchers have investigated motivators of online review writing; however, explicit …

Background: To understand the consumers' motivation to write online reviews is of
importance, especially for companies since a large number of reviews have a positive …

Purpose The growth in online shopping activities has made online reviews a useful
information source for customers. At the same time, the number of shoppers sharing their …

Online reviews have become a good source of information for shoppers with increase in e-
commerce activity. Although research has examined various factors behind customer online …

Retailers have little control over what their customers say about their products and services
online. Review platforms (eg, Yelp and Travelocity) are rife with negativity, from both real …

Today consumers hold a rational behavior towards their purchasing preferences and access
to a vast library of online reviews and ratings has turned into a great tool to support their …