Hybrid choice models: Progress and challenges

M Ben-Akiva, D McFadden, K Train, J Walker, C Bhat… - Marketing Letters, 2002 - Springer
We discuss the development of predictive choice models that go beyond the random utility
model in its narrowest formulation. Such approaches incorporate several elements of …

Hybrid choice models

M Abou-Zeid, M Ben-Akiva - Handbook of choice modelling, 2024 - elgaronline.com
The Hybrid Choice Model (HCM) is a modeling framework that attempts to bridge the gap
between discrete choice models and behavioral theories by representing explicitly …

Extended framework for modeling choice behavior

M Ben-Akiva, D McFadden, T Gärling, D Gopinath… - Marketing letters, 1999 - Springer
We review the case against the standard model of rational behavior and discuss the
consequences of various 'anomalies' of preference elicitation. A general theoretical …

On estimation of hybrid choice models

D Bolduc, R Alvarez-Daziano - Choice Modelling: The State-of-the-Art …, 2010 - emerald.com
The search for flexible models has led the simple multinomial logit model to evolve into the
powerful but computationally very demanding mixed multinomial logit (MMNL) model. That …

Discrete choice models with latent choice sets

M Ben-Akiva, B Boccara - International journal of Research in Marketing, 1995 - Elsevier
The paper extends discrete choice models by adding an explicit probabilistic representation
of the various alternatives considered by the individual in a choice situation. The motivation …

Process and context in choice models

M Ben-Akiva, A de Palma, D McFadden, M Abou-Zeid… - Marketing Letters, 2012 - Springer
We develop a general framework that extends choice models by including an explicit
representation of the process and context of decision making. Process refers to the steps …

Formal choice models of informal choices: What choice modeling research can (and can't) learn from behavioral theory

JJ Louviere, RJ Meyer - Review of marketing research, 2017 - taylorfrancis.com
In this paper we illustrate the benefits of forging a better alliance among behavioral,
economic, and statistical approaches to modeling consumer choice behavior. We focus on …

Extended discrete choice models: integrated framework, flexible error structures, and latent variables

JL Walker - 2001 - dspace.mit.edu
Discrete choice methods model a decision-maker's choice among a set of mutually
exclusive and collectively exhaustive alternatives. They are used in a variety of disciplines …

Recent progress on endogeneity in choice modeling

J Louviere, K Train, M Ben-Akiva, C Bhat… - Marketing Letters, 2005 - Springer
We describe recent progress in several areas related to endogeneity, including: choice set
formation and attention to attributes; interactions among decision-makers; respondents' …

[HTML][HTML] Choice modelling in the age of machine learning-discussion paper

S Van Cranenburgh, S Wang, A Vij, F Pereira… - Journal of choice …, 2022 - Elsevier
Since its inception, the choice modelling field has been dominated by theory-driven
modelling approaches. Machine learning offers an alternative data-driven approach for …