A history of drug advertising: the evolving roles of consumers and consumer protection
J Donohue - The Milbank Quarterly, 2006 - Wiley Online Library
Direct‐to‐consumer advertising (DTCA) of prescription drugs in the United States is
controversial. Underlying the debate are disagreements over the role of consumers in …
controversial. Underlying the debate are disagreements over the role of consumers in …
Hidden in plain sight marketing prescription drugs to consumers in the twentieth century
JA Greene, D Herzberg - American Journal of Public …, 2010 - ajph.aphapublications.org
Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising
remains a subject of great controversy, such promotion is typically understood as a recent …
remains a subject of great controversy, such promotion is typically understood as a recent …
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact, And Implications: Aiming drug ads at consumers means big business for drug companies, but its …
PROLOGUE: Anyone who watches television or reads newspapers or magazines in modern-
day America cannot help but notice the dramatic upsurge in the number of prescription drug …
day America cannot help but notice the dramatic upsurge in the number of prescription drug …
A decade of controversy: balancing policy with evidence in the regulation of prescription drug advertising
Direct-to-consumer advertising (DTCA) of prescription drugs has remained controversial
since regulations were liberalized by the Food and Drug Administration in 1997. We …
since regulations were liberalized by the Food and Drug Administration in 1997. We …
Recognizing consumer issues in DTC pharmaceutical advertising
As one of the most controversial modern business practices in history, direct‐to‐consumer
advertising of prescription medications is a critical topic for consumer advocates, but the …
advertising of prescription medications is a critical topic for consumer advocates, but the …
The past, present, and future of direct-to-consumer prescription drug advertising
M Perri III, S Shinde, R Banavali - Clinical therapeutics, 1999 - Elsevier
Since the first experiences with direct-toconsumer c (DTC) prescription drug advertising in
the early 1980s, pharmaceutical marketers, government regulators, researchers, health …
the early 1980s, pharmaceutical marketers, government regulators, researchers, health …
Direct marketing of pharmaceuticals to consumers
A Lyles - Annual review of public health, 2002 - annualreviews.org
▪ Abstract Revised FDA regulations governing pharmaceutical companies' broadcast
advertisements directed to consumers produced substantial increases in direct-to-consumer …
advertisements directed to consumers produced substantial increases in direct-to-consumer …
How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA
Background: Direct-to-consumer advertising (DTCA) of prescription drugs has increased
rapidly in the United States during the last decade, yet little is known about its effects on …
rapidly in the United States during the last decade, yet little is known about its effects on …
The development of direct-to-consumer prescription drug advertising regulation
FB Palumbo, CD Mullins - Food & Drug LJ, 2002 - HeinOnline
Direct-to-consumer (DTC) prescription drug advertising is now well known to practically all
American households. One needs only to watch virtually any commercial television program …
American households. One needs only to watch virtually any commercial television program …
Direct-to-consumer prescription drug advertising builds bridges between patients and physicians
AF Holmer - Jama, 1999 - jamanetwork.com
“In health care, there is a general trend toward having consumers more responsible for their
own health,” according to Linda Golodner, president of the National Consumers League. 1 …
own health,” according to Linda Golodner, president of the National Consumers League. 1 …