Brand symbolism, which stems from the vitality of the brand and feeds self-symbolism and
social symbolism, has become an increasingly important strategy for firms to enhance …

Corporate social responsibility (CSR) is a strategic tool that empowers competitive
differentiation through coagulation of societal and business objectives. Against this context …

Purpose–This paper aims to investigate how corporate social responsibility (CSR)
performance (ie to the environment, society and stakeholders) and perceived brand quality …

Customers are increasingly talking positively about brands that are socially responsible and
authentic. However, little empirical research has related corporate social responsibility …

This study aims to verify the effects of hotel corporate social responsibility (CSR) initiatives
on perceived brand image, brand prestige, and customer behavioral intention. The research …

With the expansion of corporate social impact, corporate social responsibility (CSR)
activities have been regarded as a critical factor for corporate management. There is a need …

In order to explore the mechanism of consumer responses to corporate social responsibility
(CSR), this paper constructs a research framework including CSR, consumer–company …

Research identified that corporate social responsibility (CSR) has had a positive impact on
consumer behaviour, but even so little was known about these effects (Sen & Bhattacharya …

Purpose The goal of this paper is twofold:(1) to investigate how relatedness-supportive
corporate social responsibility (CSR) initiatives influence brand happiness among retail …

This study aimed to investigate how a firm's corporate social responsibility (CSR) practices
affect customers' attitudes, their self-brand connection, and, in turn, brand preference with …