Traditional marketing approach mainly adopts advertising and telemarketing method to
attract potential consumers. It will need a lot of manpower and resources, but cannot position …

The mobile advertising industry in China has developed rapidly in recent years. Many
companies and brands tend to employ mobile advertising in order to reach the target …

Due to the fast progress of mobile internet and smart phone, telecom operators store
massive telecom big data. In this paper, we utilize telecom big data for the user analysis and …

As the competition between mobile telecom operators becomes severe, it becomes critical
for operators to diversify their business areas. Especially, the mobile operators are turning …

With the development of motor vehicles, the circulation demand of motor vehicles in the form
of" second-hand cars" in circulation links is increasing. As a special" e-commerce …

Under the background of big data, this paper innovates the practical teaching mode of
marketing major. Taking the tourism website as an example, aiming at the low retention …

Precision marketing is faced with multiple levels of problems, such as pollution of the data
environment and unscientific algorithms, which need to be sorted out urgently. Based on …

Due to the explosive growth of massive consumption data, the traditional marketing model of
enterprises has become stretched. The rapid advancement of data mining technology has …

With the application of the Internet, big data and artificial intelligence technology in precision
marketing, the outreach of precision marketing is expanding, and various marketing …

As the competition between mobile telecom operators becomes severe, it becomes critical
for operators to diversify their business areas. Especially, the mobile operators are turning …