In recent years, the restaurant industry has been struggling with a variety of brand crises,
including both product and moral harm crises. To mitigate the negative impact of such crises …

This study aims to investigate how the extent of skepticism toward a firm's overall CSR
practices spills over to consumers' evaluations of an actual incident, through examining …

Purpose–The first purpose of this study is to analyse the impact of prior CSR information on
the perceived degree of danger, attribution of blame, brand evaluation and buying intentions …

There is an increasing amount of product-harm crisis in the past few years; and the impact of
a product-harm crisis becomes more and more influential due to the high increasing speed …

Purpose Brand crisis has become an increasingly common phenomenon recently. While
corporate social responsibility (CSR) plays a role in mitigating the negative consequences of …

Purpose Merely being known as a highly ethical or strong performer cannot shield a
company from every kind of crisis. From product failures to environmental and social issues …

Product-harm crisis is dangerous for a firm's reputation, revenue and market share,
especially in the food industry. How should a food company respond after a product-harm …

Although the previous researches have discussed the role of CSR in brand crisis, it still
remains unclear that what is the function of CSR and its internal mechanism in different …

This study investigated (a) the negative spillover effects of brand's food‐safety crisis on an
entire industry, dominant and nondominant innocent brands in the same product, and (b) the …

A growing body of research on Corporate Social Responsibility (CSR) in marketing has
shown that (1) CSR plays a role in consumers' brand and product evaluations, over and …