For the longest time in the academic marketing literature, luxury industry has been seen at
par with dreams. To this end, consumers associate luxury with being undeniably fascinating …

To answer the question of what luxury is, it makes sense to take the perceptions and
evaluations of consumers into account. Ultimately, the important issue is what consumers …

Real Luxury examines what a'luxury brand'is from economic, sociological and psychological
standpoints. It spells out the challenges the industry is facing and puts forward a new …

India's luxury market, which grew 15 per cent in the last three years and which reached
$7.58 billion in 2012, witnessed growth of 20% over the past year and is estimated to have …

Over the past decades, the topic of luxury, luxury goods and luxury brands has garnered
considerable attention both in academic and practitioner circles. Indicatively, large …

Over time luxury meant different things, luxury is a conceptual and symbolic dimension
mainly irrational and engages strong and intense emotions, it is multisensory. Luxury is a …

In view of the dynamic growth in the luxury market and the availability of luxury goods to a
wider range of consumers, the luxury market has transformed from its traditional …

The present special issue represents the outcome of the Fourth Monaco Symposium on
Luxury, organized by the International University of Monaco and OMNES Education. The …

Hitherto literature in the area of luxury and luxury brands predominantly applies a
management-oriented view of luxury. This project departs from traditional views on luxury by …

Luxury is by definition excessive. We don't need it, we purely desire it, but our desires
change with our culture and values. We live in a rapidly evolving world where these desires …