While making economic choices, individuals assign subjective values to the available
options. Values computed in different behavioral conditions, however, can vary substantially …

Economic choice is the behavior observed when individuals select one of many available
options solely based on subjective preferences. Behavioral evidence suggests that …

Economic goods may vary on multiple dimensions (determinants). A central conjecture in
decision neuroscience is that choices between goods are made by comparing subjective …

Economic choice entails assigning values to the available options and is impaired by
lesions to the orbitofrontal cortex (OFC). Recent results show that some neurons in the OFC …

Economic choice behavior entails the computation and comparison of subjective values. A
central contribution of neuroeconomics has been to show that subjective values are …

Normalization is a common cortical computation widely observed in sensory perception, but
its importance in perception of reward value and decision making remains largely unknown …

The human orbitofrontal cortex is strongly implicated in appetitive valuation. Whether its role
extends to support comparative valuation necessary to explain probabilistic choice patterns …

People are alarmingly susceptible to manipulations that change both their expectations and
experience of the value of goods. Recent studies in behavioral economics suggest such …

Traditionally the object of economic theory and experimental psychology, economic choice
recently became a lively research focus in systems neuroscience. Here I summarize the …

Much of traditional neuroeconomics proceeds from the hypothesis that value is reified in the
brain, that is, that there are neurons or brain regions whose responses serve the discrete …