Flash Sales And The Idea Of Scarcity: A Double-edged Sword.

T Panwar, K Khan - Aweshkar Research Journal, 2021 - search.ebscohost.com
Flash sales help online portals to push sales and profits temporarily by creating a false
sense of scarcity of the products. However, often an inability to procure a product due to its …

[PDF][PDF] Impulsive buying during Flash Sales on ECommerce sites and the Ramification of Flash Sales on Shopping

H Dsilva, N Elangovan - Ushus Journal of Business …, 2021 - journals.christuniversity.in
Even though E-Commerce has been advanced for decades, it is today's buzzword. The
industry has endured impressive growth since the last decade. The business context is …

[PDF][PDF] The effect of flash sale program on shopping enjoyment and impulse buying on flash sale on C2C E-commerce

D Vannisa, A Fansuri, IM Ambon - International Journal of Scientific …, 2020 - academia.edu
Research on flash sales generally discusses system failures and their effects on consumer
purchases, but there is no research that discusses the characteristics of flash sales and their …

Would you snap up the deal?: a study of consumer behaviour under flash sales

SW Shi, M Chen - International Journal of Market Research, 2015 - journals.sagepub.com
Flash sales refer to an emerging e-commerce practice in which a firm offers one or more
products/service at a substantial discount within limited time. Macro-economic environment …

[PDF][PDF] Influential Factors on Customers' Purchase Intension During a Flashsale on An E-Commerce Website: A Study in the Indian Context

R Kaaviya - Repository of Amrita University, 2009 - webfiles.amrita.edu
Flash sale is an online promotional tool where deep discounts for a very limited time are
offered for certain products on e-commerce websites. Study has not been done on the …

A Study on the Impact of online Flash sales on Indian Consumers

M Singh - Think India Journal, 2019 - thinkindiaquarterly.org
The fifth largest economy in the world with high level of disposal income in the hands of
young generation with further convenience of goods and services at a click have …

Identifying the benefits and risks associated with flash sale websites and their potential implications for return customers

JB Aday - 2013 - ttu-ir.tdl.org
This research paper is focused on the emergent concept of daily-deal sites such as Groupon
and LivingSocial. Flash-sales have become a relevant marketing medium for firms, offering …

the Influences of Flash Sale Promotion on Shopping Enjoyment and Impulse Buying of Shopee Consumers Indonesia

IN Azizah, I Indrawati - Jurnal Ilmiah Manajemen, Ekonomi, & …, 2022 - journal.stiemb.ac.id
In Indonesia, there is rivalry in e-commerce from not just domestic but also from a number of
foreign businesses who promote their goods there. With their Flash Sale offer, Shopee …

Impact of flash sales promotion on the consumer behaviour of a cosmopolitan satellite campus

M Dutta, D Sengupta - Available at SSRN 4854699, 2024 - papers.ssrn.com
The modern smartphone market is a dynamic landscape, constantly evolving alongside
consumer behavior. In recent years, the rise of flash sales-limited-time promotional events …

[PDF][PDF] Factors Influencing the Likelihood to Purchase on Flash Sales

A Ramachandran, D Gupta - International Juornal of Market …, 2012 - webfiles.amrita.edu
Flash sales refer to an emerging e-commerce practice in which a firm offers one or more
products/service at a substantial discount within limited time. The objective of this study was …