Purpose Throughout 2020, especially under the lockdown measures, there was a significant
surge in e-commerce and social commerce (s-commerce), with numerous people all over …

In this study, via a survey of Instagram users, the authors examined how hedonic browsing
and flow, as intrinsic motivators, have an impact on the cognitive and affective experience of …

In a report about social media presented by the Arab Social Media Influencer Summit (2015)
it was mentioned that 86% of young individuals between the ages of 25-35 are involved in …

Generally, online shopping motivation can be categorized as hedonic and utilitarian
motivations (Hoolbrook and Hirschman, 1982). Shopping motivation is an important aspect …

Purpose Generation Z (Gen-Z), sometimes known as “digital natives”, represents the first
generation to become immersed in digital communication. In a multicultural environment …

High penetration of social media in Indonesia gives more opportunities for sellers to promote
their products, as well as for consumers to buy. Instagram is a popular social media for e …

In the past few years, the interest in the impulsive buying behavior has been increase and it
has provoked the interests of organizations and researchers to understand the …

The emergence of live-streaming commerce has fueled the phenomena of impulse buying.
However, existing understanding of this phenomenon is relatively limited. In this study, we …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …

In today's ever-evolving business landscape, understanding the shifting buying behaviors of
consumers has become a formidable challenge for businesses worldwide. To navigate …