The widespread use of social media as a marketing tool during the last decade has been
responsible for attracting a significant volume of academic research, which, however, can be …

The study synthesizes research in emerging social media marketing domains by analyzing
published articles on social media marketing in the Journal of Promotion Management …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

Social media and its impact on business-to-business marketing have received significant
attention from practitioners and researchers. Social media has also impacted the selling …

This study carries out content analysis and systemizes articles on social media marketing in
the Web of Science database. Forty‐four studies were analyzed in accordance with a …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Social media has provided endless opportunities for marketers, fuelling their desire to learn
more about their consumers through this dynamic online environment. Yet many …