Over the years there was a shift in consumer preferences toward specialty rice due to health
consciousness and lifestyle. Took initiatives, four types of fragrant rice known as MRQ 50 …

Based on the growing demand for specialty rice, existing policies on paddy and rice
industries should be transformed to enable the allocation of growing specialty rice within …

Indonesia is an agricultural country. One of the most important agriculture is rice which is a
staple food for people of Indonesia. Every province in Indonesia has a difference of high …

The study investigated socio-demographic factors and product attributes affecting purchase
decision of special rice by Malaysian consumer. The primary data were analyzed by using …

Malaysia depends almost exclusively on imports for its fragrant rice from Thailand, Vietnam,
India, and Pakistan. The import of this specialty rice shows an up surging trend every year …

Brown rice has been known to be a health food containing more nutrients than white rice.
This product has been reintroduced in the Philippines focusing on but not limited to its health …

Conventional cooking is just enough for rice hunger but, aromatic rice adds special
dimension when cooked for its characteristic distinct flavor. Investigation aimed to evaluate …

Annually, Malaysia has to import approximately 30% of rice, including fragrant rice (Basmati
and Jasmine type) to meet the shortage of domestic demand. The import of this specialty rice …

As the marketing process becomes more complex and competitive in a globalized market,
affluent rice consumers have more power to demand for specific attributes, especially in …

Malaysia depends on imports for its fragrant rice, mostly from Thailand, Vietnam, India and
Pakistan. The fragrant rice farming in non-granary areas has been included in the new Entry …