The growing research on social media influencers suggests various key features of
influencers and their post content but lacks a systematical view of their effects, including both …

Social media influencer marketing has recently received significant attention. Many studies
have explored the parasocial relationship (PSR) formation between influencers and …

The literature on influencer marketing has identified opinion leadership of influencers and
parasocial relationship with influencers as two focal constructs affecting followers' purchase …

In the past few years, expenditure on influencer marketing has grown exponentially. This
study serves as a preliminary research to explain the mechanism (s) underlying the …

Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …

Research on influencer marketing has grown exponentially over the past few years. Overall,
the extant literature has been classified into three major clusters that examine sources …

This study aims to determine to which extent perceived information quality and emotional
attachment with digital influencers can shape the purchase intention of consumers while …

Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …

Purpose: The study aims to explore the effects of social media influencers'
credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior …

As popular social media channels such as Instagram and TikTok launch new commerce
features, brands are also launching influencer partnerships to facilitate use of new …