This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

Artificial intelligence (AI) is a large subject of computer science devoted to the development
of intelligent computers capable of doing tasks that would typically need human intelligence …

The present study, insights on the role of artificial intelligence in e commerce. Last few years
can be dedicated to e-commerce era with its rapid expansion. At the same time the …

This study aims at identifying the tools used in e-commerce, able to optimize marketing
campaigns. Managerial and marketing processes have been identified in the relevant body …

Artificial intelligence (AI) is the latest designing and interacting technology used to support
organizations in the competitive electronic commerce (E-commerce) context. The studies on …

The purpose of this paper is to explore the core and emerging knowledge of electronic
commerce (e-commerce) research. Data was collected from the top six e-commerce journals …

E-commerce platforms are a primary place for people to find, compare, and ultimately
purchase products. They employ Machine Learning (ML), Business Intelligence (BI) …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

Purpose–Artificial intelligence (AI) adoption is critical in the age of digital technology. This
review article aims to evaluate the literature on AI in the hospitality industry. Method–A …

The marketing environment has experienced significant advancements due to the
transformative influence of technologies such as artificial intelligence, data analytics …