Understanding characteristics of popular streamers on live streaming platforms: Evidence from Twitch. tv
Live streaming platforms such as Twitch and Periscope have become some of the most
popular synchronous social networking services. In order to attract viewers, streamers are …
popular synchronous social networking services. In order to attract viewers, streamers are …
Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication
J Woodcock, MR Johnson - Social media influencers in strategic …, 2021 - taylorfrancis.com
Twitch. tv is one of the most successful online live streaming platforms in the world, with 200
million viewers, 2 million regular “streamers,” and a market value of over $1 billion. In this …
million viewers, 2 million regular “streamers,” and a market value of over $1 billion. In this …
Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics
Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
Dreaming of stardom and money: Micro-celebrities and influencers on live streaming services
Social live streaming services (SLSSs) are social media, which combine Live-TV with
elements of Social Networking Services (SNSs). In social media and thus also in SLSSs, the …
elements of Social Networking Services (SNSs). In social media and thus also in SLSSs, the …
Content versus community focus in live streaming services: How to drive engagement in synchronous social media
Purpose Social live-streaming services are an emerging form of social media that is gaining
in popularity among researchers and practitioners. By facilitating real-time interactions …
in popularity among researchers and practitioners. By facilitating real-time interactions …
What drives streamers? Users' characteristics and motivations on social live streaming services
With platforms such as YouNow, Periscope and Ustream, a new type of social networking
services (SNSs) became popular, namely general social live streaming services (SLSSs) …
services (SNSs) became popular, namely general social live streaming services (SLSSs) …
Determinants of live streamers' continuance broadcasting intentions on Twitch: A self-determination theory perspective
Empowered by today's rich tools for a media generation, the rapid development of the
Internet, and collaborative production, live streaming services that allow anyone to launch a …
Internet, and collaborative production, live streaming services that allow anyone to launch a …
Spanish Twitch streamers: Personal influence in a broadcast model akin to television
J Sixto-García, D Losada-Fernández - Convergence, 2023 - journals.sagepub.com
Following the migration of influencers from YouTube to Twitch and the boom in popularity
experienced by the latter social network, this paper explores if brands are capitalizing on the …
experienced by the latter social network, this paper explores if brands are capitalizing on the …
Audience management practices of live streamers on Twitch
Live streaming is a unique medium that merges different layers of communication by
facilitating individual, group, and mass communication simultaneously. Streamers who …
facilitating individual, group, and mass communication simultaneously. Streamers who …
You watch, you give, and you engage: a study of live streaming practices in China
Despite gaining traction in North America, live streaming has not reached the popularity it
has in China, where live-streaming has a tremendous impact on the social behaviors of …
has in China, where live-streaming has a tremendous impact on the social behaviors of …