The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …

The development of the Internet and its related technologies such as social media platforms
have become increasingly useful. A single definition of social media is difficult due to its …

The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …

Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …

The scope of this research paper is to analyze the business benefits of Social Media
practices in Pharma organizations and to provide some solutions towards the complex …

Social Media is becoming more utilized by hospitals and health care professionals and
patients; from 2002 traditional media advertising has been replaced by digital media. Social …

Introduction The rapid emergence and exploding usage of social media (also called Web
2.0) present pharmacists with new professional, ethical and time management challenges …

The emergence of social networking sites (SNSs) globally has brought in a paradigm shift in
word-of-mouth (WOM) communications, enabling users to observe, interact, and exchange …

With the advent of chat sessions, instant messengers, special interest communities, blogs
and wikis, the consumer seeks web intervention in any decision making process. The same …

Objective: The aim of this study is to assess the perception of patients and pharmacists in the
United Arab Emirates about social media uses in healthcare delivery. Methods: A cross …