[PDF][PDF] Perceptions of the use of social media in the Indian pharmaceutical industry: A survey of marketing, advertising and medical professionals
S Tambe, K Bhat, M More, P Nair - SIES Journal of Pharma-Bio …, 2014 - researchgate.net
The purpose of this study was to determine the perception of social media of different stake
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
holders in the pharmaceutical industry. Design/methodology/approach-The objective was to …
A comparative evaluation of the use of social media platforms by multinational and Indian pharmaceutical companies
D Prager, MD Janodia - Digital Healthcare in Asia and Gulf Region for …, 2024 - Elsevier
The development of the Internet and its related technologies such as social media platforms
have become increasingly useful. A single definition of social media is difficult due to its …
have become increasingly useful. A single definition of social media is difficult due to its …
Social media marketing by pharmaceutical industry: perception and attitudes of key stakeholders
P Gupta, A Udupa - Business and economics Journal, 2011 - go.gale.com
The purpose of the study is to assess the perception, attitudes and behavior of the key target
consumer groups--doctors and patients, regarding social media marketing by …
consumer groups--doctors and patients, regarding social media marketing by …
[PDF][PDF] Influence of social media marketing in Indian pharmaceutical industry
Social media marketing is entering in every prospective field and results are beyond
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
imagination. Mckensey & Co. has predicted Indian pharmaceutical industry will touch 55 …
[PDF][PDF] A Study of Awareness and Usage of Social Media in HR Practices and It's Impact on Organizations Especially with Reference To Pharma Industry
DR Gopinathan, DS Suri - International Journal of Management, 2016 - academia.edu
The scope of this research paper is to analyze the business benefits of Social Media
practices in Pharma organizations and to provide some solutions towards the complex …
practices in Pharma organizations and to provide some solutions towards the complex …
To Assess the Marketing Practices on Social Media in Selected Tertiary Care Hospitals in Bangalore.
C Viniya, K GV, S KS - … Journal of Public Health Research & …, 2019 - search.ebscohost.com
Social Media is becoming more utilized by hospitals and health care professionals and
patients; from 2002 traditional media advertising has been replaced by digital media. Social …
patients; from 2002 traditional media advertising has been replaced by digital media. Social …
Pharmacist use of social media
FM Alkhateeb, KA Clauson… - International journal of …, 2011 - academic.oup.com
Introduction The rapid emergence and exploding usage of social media (also called Web
2.0) present pharmacists with new professional, ethical and time management challenges …
2.0) present pharmacists with new professional, ethical and time management challenges …
Influence of social media marketing on health care and automobile sectors in India
J Chatterjee, A Joshi - Social Media Marketing: Emerging Concepts and …, 2018 - Springer
The emergence of social networking sites (SNSs) globally has brought in a paradigm shift in
word-of-mouth (WOM) communications, enabling users to observe, interact, and exchange …
word-of-mouth (WOM) communications, enabling users to observe, interact, and exchange …
[PDF][PDF] Indian Healthcare and Social Media Marketing: A Gap Analysis
MM Gupta - Pacific Business Review International, 2017 - pbr.co.in
With the advent of chat sessions, instant messengers, special interest communities, blogs
and wikis, the consumer seeks web intervention in any decision making process. The same …
and wikis, the consumer seeks web intervention in any decision making process. The same …
[PDF][PDF] The use of social media for pharmacists' professional activities in United Arab Emirates: a descriptive study
OM Ibrahim, R Ibrahim, N Al-Tameemi… - Asian J Pharm Clin …, 2020 - academia.edu
Objective: The aim of this study is to assess the perception of patients and pharmacists in the
United Arab Emirates about social media uses in healthcare delivery. Methods: A cross …
United Arab Emirates about social media uses in healthcare delivery. Methods: A cross …