[图书][B] Innovating analytics: How the next generation of net promoter can increase sales and drive business results
L Freed - 2013 - books.google.com
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a
good customer experience and how it can be measured and made actionable? If you know …
good customer experience and how it can be measured and made actionable? If you know …
[图书][B] Answering the ultimate question: How net promoter can transform your business
R Owen, LL Brooks - 2008 - books.google.com
Fred Reichheld's 2006 book The Ultimate Question, that question being," How likely is it that
you would recommend this company to a friend or colleague?"-challenged the conventional …
you would recommend this company to a friend or colleague?"-challenged the conventional …
Good and bad market research: A critical review of Net Promoter Score
NI Fisher, RE Kordupleski - Applied Stochastic Models in …, 2019 - Wiley Online Library
Abstract Net Promoter Score, touted as the “single customer metric you need” and calculated
from customers' answer to one simple question about their loyalty, has been in use since …
from customers' answer to one simple question about their loyalty, has been in use since …
[HTML][HTML] A holistic examination of Net Promoter
The measurement and management of customer loyalty and its link with firm growth have
long been of interest to managers and researchers. One relatively recent word-of-mouth …
long been of interest to managers and researchers. One relatively recent word-of-mouth …
Satisfaction as a predictor of future performance: A replication
J Van Doorn, PSH Leeflang, M Tijs - International journal of research in …, 2013 - Elsevier
Since the introduction of the Net Promoter concept there has been a vivid and ongoing
debate among academics and practitioners about the performance of the Net Promoter …
debate among academics and practitioners about the performance of the Net Promoter …
Does the Survey Method Affect the Net Promoter Score?
JG Temple, BJ Burkhart, AR Tassone - … , July 24-28, 2019, Washington DC …, 2020 - Springer
Abstract The extensively debated Net Promoter Score (NPS) originated in consumer
marketing to measure brand loyalty. It has become a ubiquitous method to assess user …
marketing to measure brand loyalty. It has become a ubiquitous method to assess user …
Net promoter score: Using NPS to measure IT customer support satisfaction
S Lee - proceedings of the 2018 ACM SIGUCCS annual …, 2018 - dl.acm.org
Measuring customer satisfaction is crucial in proving the value of IT in higher education. It is
important to use quantifiable data as the basis for metrics that can be used to measure and …
important to use quantifiable data as the basis for metrics that can be used to measure and …
NPS—The one measure you really need to grow?
M Artz - Controlling & Management Review, 2017 - Springer
The Net Promoter Score (NPS) has often replaced customer satisfaction indices or customer
loyalty metrics as a customer feedback measure. But does it keep its promise to predict …
loyalty metrics as a customer feedback measure. But does it keep its promise to predict …
LIFE AFTER NPS.
R Hanson - Marketing Research, 2011 - search.ebscohost.com
The article focuses on the use of Net Promoter Score (NPS) introduced by Fred Reichheld in
2003, which has an implication on business enterprises in the US It says that the NPS …
2003, which has an implication on business enterprises in the US It says that the NPS …
[图书][B] Metrics: how to improve key business results
M Klubeck - 2012 - books.google.com
Metrics are a hot topic. Executive leadership, boards of directors, management, and
customers are all asking for data-based decisions. As a result, many managers …
customers are all asking for data-based decisions. As a result, many managers …