This research questioned the proposition that corporate familiarity is positively associated
with firm reputation. Student images of familiar and unfamiliar Fortune 500 corporations …

One goal of most corporate marketing strategies is to make stakeholders more familiar with
the corporation. The implicit assumption behind these strategies is that familiarity leads to …

The researchers used generalizability theory to examine whether reputation judgments
about corporations function in a manner consistent with contemporary theory in the …

With two multilevel studies, the present research applies sensemaking theory to examine the
ignored cross-level relationship of corporate reputation with consumer-company …

Corporate reputation is defined as a construct representing aggregated perceptions of
people in and around companies. A corporate personality scale was developed to measure …

Negative publicity has the potential to create negative corporate associations. However,
consumers' identification with a company might moderate the extent of this effect. This article …

The psychological study of personal reputation has implications for the study of corporate
identity and reputation. One set of implications deals with the way organisations are …

Psychologists have long studied how people form impressions about others based on
observed behavior, a principal suggestion being that behavior can be attributed either to the …

Abstract 'Corporate associations'—what an individual knows or feels about a particular
organization—have long been thought to influence consumers' and other audiences' …

Purpose: The purpose of this study was to investigate the existence of familiarity bias
amongst individual investors in the South African stock market. Problem investigated …