Clothing is one of the basic needs of man. It includes any garment, accessory, ornament and
apparel place on the body to adorn, protect, project or communicate intent. This paper …

The origin of textile and clothing in Nigeria predates modern history just like in many other
cultures of the world, textiles were produced in Nigeria long before European contact. There …

The study assessed challenges facing the marketing of fashion products in the Ho
Municipality of Ghana. A total sample size of two hundred (200) respondents was used in …

Fashion in the west is believed to play an essential role for cultural value description
whereas in Pakistan it is vastly criticized mainly by the more conservative groups and …

Textile designs and fashion no doubt should be a part of the culture and economy of the
development of a nation like Nigeria. There is no gainsaying the fact that all of the …

Calabar. Cross sectional design was adopted for the study. Primary data was employed
using the convenience sampling technique to survey 138 women who purchase and uses …

Increased smuggling of second-hand clothing into Nigerian market, has negatively affected
the consumption of locally-produced clothes, the cultural value of modest dressing and the …

This study assesses cultural factors influencing consumer buying behaviour of clothes in
Borno state, Nigeria. It was specifically carried out to examine consumer buying decision …

Kenya's participation in the global trade as a result of liberalization has been evidently felt by
clothing consumers since the year, 1993. Many traders have since been able to import …

The small scale textiles and garments sector has been faced with a number of challenges
from the onset of the information and digital age and is now at a turning point that can either …