Dating back to the invention of the video cassette recorder (VCR or VTR depending on
where you are from), there has been a significant concern about how advertisers can cope …

Purpose Peer-to-peer (P2P) accommodation has become increasingly popular in recent
years, and hotels are facing unprecedented impacts. Attracting new consumers and …

Given the popularity of mobile-based short video apps in recent years, this study aims to
examine factors influencing users' intention to seek travel information on short video …

The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …

Purpose Prompted by intense competition among providers of food delivery services, this
study examines the behavior of customers using mobile applications. Specifically, based on …

Since the outbreak of COVID-19 and the consequent national lockdown, the usage of over
the top (OTT) platforms has significantly increased in India. The growing popularity of video …

The objective of this manuscript is to investigate the determinants influencing the selection of
over-the-top (OTT) platforms as opposed to traditional television mediums—cable, Internet …

Purpose–Many video sharing sites (eg YouTube, Vimeo, and Break) host user-generated
video content in the hopes of attracting viewers and thus profits. Therefore, continuous use …

This study used a mixed method to investigate the dual effects of the flow experience
provided by tourism live streaming (TLS) on tourists' travel intentions and how such effects …

요약 2013 년 미국의 OTT 기업 넷플릭스 (Netflix) 가 '하우스 오브 카드 시즌 1'13 편을 온라인
동시개봉한 후몰아보기 (binge-watching) 는 빅뱅을 맞이했다. 한 자리에서 2 편이상의 동일 …