Purpose–The purpose of this paper is to investigate the opinions of owners/managers of
Turkish furniture firms on country image effects of expected improvements in Turkey's …

The concept of country image has been under constant attention of academic research in
marketing, however the focus has been aimed much more at investigating country of origin …

Analysing „country image‖ is a special area of interest within the broader field of marketing,
and has been a key area of discourse, constantly evolving during the 1990's. It has …

Previous studies on Turkey's possible accession to the European Union have mostly
focused on the level of support for membership as expressed by Turkish citizens. The …

Despite the significance of politics and public diplomacy for nation brands, there is little
research on the topic. The study seeks to contribute to the literature by investigating Turkey's …

People base their decisions and actions towards social entities on their cognitive
representations (images) of these entities. The way individuals, organizations and countries …

The purpose of this paper is to develop a robust scale for country image. Based on a review
of marketing and nonmarketing literature, we identified seven dimensions for country image …

This article responds to the issues Samiee (2010–this issue) raises in his recent comment
on Roth and Diamantopoulos (2009). The overall focus of the criticism (Samiee, 2010–this …

Ülke imajı belirli bir ülke hakkındaki tanımlayıcı, çıkarımsal ve bilgilendirici inançların toplamı
olarak tanımlanır (Martin ve Eroğlu; 1993: 193). Tüketicilerin ürün kalitesine yönelik …

The country brand images are very complex and multidimensional, they consist of more
dimensions than classical consumer brands. In the same way as brands are measurable …