Surveys are the main instrument of data collection in empirical tourism research. The quality
of the collected data depends on the quality of survey questions asked. This paper provides …

Common concerns of tourism impact researchers are the rate of return on surveys and the
possibility of nonresponse bias issues. Most tourism impact research uses mail surveys. In …

Measurement accuracy of respondents' opinions, perceptions, attitudes and behaviors is
vital for better managerial suggestions, theoretical conclusions and advancement of science …

One of the main sources of knowledge development in tourism has been survey research.
Through surveys of tourists, surveys of the tourism industry and surveys of residents living in …

Tourism researchers continually seek to improve their primary data collection methods. With
the spread of Internet and e-mail technologies, various researchers have begun to explore …

The popularity of online surveys is rising, yet the validity of survey data collected online is
frequently questioned. This study compares online surveys versus paper surveys …

'This is an excellent book which significantly contributes to tourism research and education.
It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative …

Purpose Survey research has developed to become the default empirical approach to
answering research questions in the field of hospitality (and many other fields of research …

Marketing Research Theory and Methodology and the Tourism Industry: Page 1 3 Marketing
Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion …

The value of the interview as a method rests upon a very simple premise: that talking to
people is a useful way of answering a question, understanding a problem or solving it. While …